AI Fit Match
A more personal starting point for finding gear that feels right. Share how you train, and we narrow thousands of options down to the few that actually suit you.
Now live · adidax.store
Sportswear.that thinks.
AI-powered guidance for finding the right fit, performance, and style — without the guesswork. Tell us how you move, and we'll point you to gear that keeps up.
Secure checkout
Free returns
Ships worldwide
The old way
Finding your gear shouldn't feel like guesswork.
Too many tabs. Too little context. A fit that looks right online but feels wrong on the first run. Product pages tell you what something is — rarely whether it's right for you.
Adidax gives you a smarter place to start — built around how you actually move, where you train, and what you need your gear to do.
Built for movement
A better match.
Five tools working together, so every recommendation comes with context — not just a product link.
Performance recommendations
Recommendations shaped around how and where you train — track, trail, court or gym.
Smart style builder
Build a kit that works together, from first layer to finish, without second-guessing every piece.
Training-gear insights
Useful context on materials, movement, and conditions — so you understand why a piece works, not just that it does.
Fewer returns
Better context up front means fewer disappointing deliveries and less back-and-forth.
How it works
Less searching.
More moving.
A simple four-step loop that gets more useful every time you use it. No long quizzes, no endless scrolling.
01
Tell us about you
Sport, goals, preferences, and the details that matter — it takes about a minute.
02
AI learns your context
We connect the dots across fit, performance, and style, so nothing gets considered in isolation.
03
Get matched gear
Clear recommendations, made for your next session, with a short reason behind every pick.
04
Train and improve
Feedback makes every future match more personal. The more you move, the sharper it gets.
A glimpse inside
Your gear,
decoded.
Adidax turns a few useful inputs into a recommendation that makes sense at a glance. Every result shows what it's for, why it fits, and what to look for next.
FIT ANALYSIS / 001COMPLETE
Your match
0%
Recommended forRoad running
Primary focusLightweight / breathable
ConditionsWarm, dry mornings
Early impact
0+
people on the platform
0%
fit-match satisfaction
0
sports supported
< 0s
average fit result
0
early partner brands
Based on our first weeks since launch — and growing every day.
Small team, serious intent
Built by people
who train too.
We started Adidax after one too many returns. Now we're building the tool we always wanted.
Founder & CEO
Damian Afolabi
Leads Adidax's vision and product strategy, with a passion for building AI products that solve real-world problems. Believes great sportswear should adapt to the athlete, not the other way around.
Co-founder & CTO / Head of Product
Rhoda Akinyemi
Builds the AI and engineering behind Adidax’s fit and performance matching. Focused on making smart technology feel simple and fast for every athlete.
Simple by design
Start where you are.
Pick the plan that fits your training today. Switch any time as your routine grows.
Free
A smarter first step
Everything you need to find your first great fit.
AI fit matchBasic recommendationsFree returns
Pro
RecommendedFor your regular rotation
For athletes who train often and want gear that keeps up.
Everything in FreeTraining insightsEarly access to new features
Team
For clubs and coaches
Kit out a whole squad without the spreadsheet chaos.
Shared team profilesGear insightsPriority support
Early signals
Good gear starts
with good questions.
A few words from the first people to try Adidax.
“It made choosing a running layer feel much less overwhelming.”
Maya · London
“The recommendations were practical, not pushy. I found a kit I actually use.”
Jon · Austin
“Fast, clear, and a better way to discover smaller makers.”
Leila · Berlin
FAQ
Questions,
answered.
Can't find what you're looking for? Join the early community and ask us directly.
Tell us about your sport, goals, and preferences. Adidax combines those inputs into a clear, practical recommendation you can use while shopping.
Your next best fit
Make your gear work harder.
Join the early community building a more considered way to shop sportswear. Be first to try new features and help shape what we build next.
No spam. Just launch news and the occasional training tip.